Growth Stage Diagnostic
Before you spend another dollar on marketing, find out which stage your practice is actually in.
Most independent urology practices are solving the wrong problem. The diagnostic takes ten questions and tells you where to look first. No email required to see your result.
Your practice is in the Visibility Stage.
You came here because something about how the practice is growing is not quite right. The diagnostic just gave you the first piece of the answer.
The diagnostic placed your practice in the Visibility stage, the first of three stages where practices commonly get stuck.
At this stage, growth depends on relationships you have already built. The practice may be excellent. The problem is not quality. The problem is that when someone who needs exactly what this practice offers goes looking, they are not finding it. They are choosing someone else.
We cannot know everything about your practice from ten questions. We do not know your team, your market, or what you have already tried. But we know which problem you are solving for now, and that changes what is worth doing next.
If you want to go deeper, the brief lays out what is underneath.
Three pages. The two patterns we see most often at this stage, the moves that look like solutions but make it worse, and the lever that actually unlocks growth.
The two patterns we see most often.
Which pattern applies to your practice determines the entire solution path. Naming the wrong one wastes time.
Two moves that look like solutions but usually make it worse.
Most Visibility-stage practices try one or both first. Both produce the wrong conclusion about what works.
The lever that builds the foundation.
One specific piece of work has to come before any of the others. Skip it and the rest does not compound.
The diagnostic told you which stage. The brief tells you which of the two patterns at this stage is shaping your practice.
Three pages, written for someone in your stage. It is the difference between knowing where you are and knowing what is actually in play.
Read the full Visibility Stage brief.
Three pages. The two patterns we see most often, the two moves that waste money and time, and the lever that builds the foundation.
Drop your email and we will send it over.
Your information stays with us. We will follow up occasionally. You can unsubscribe anytime.
Or talk to the partners.
If reading is not where you want to start, here are two ways to get on the phone.
Skip the formal call.
Leave your number and a quick note. Your message hits all three partners in real time. One of us will reach out as soon as we see it.
Sent.
All three partners just got the alert. One of us will reach out shortly.
Book the full diagnostic call.
45 minutes. Frank Martin, Quintin Gunn, and Dee Nott. We tell you exactly what we see.
Book the callAbout our team
Frank Martin brings thirty years of medical industry executive experience. Quintin Gunn is our Practice Development Specialist. Dee Nott brings positioning and diagnostic framework architecture.
No sales pitch. A diagnostic team that tells you what we see and what we would do about it.
Your practice is in the Commitment Stage.
You are being found. Something is breaking between being found and being booked. The diagnostic just gave you the first piece of the answer.
The diagnostic placed your practice in the Commitment stage, the second of three stages where practices commonly get stuck.
At this stage, patients and referring physicians find the practice. The phone rings. The referrals come. But not consistently, and not always for the work the practice most wants to be doing. Referrals come in waves. The practice is not invisible. It is just not the obvious choice.
We cannot know everything about your practice from ten questions. But we know which problem you are solving for now, and that changes what is worth doing next.
If you want to go deeper, the brief lays out what is underneath.
Three pages. The two patterns we see most often at this stage, the moves that look like progress but deepen the problem, and the lever that turns busy into building.
The two patterns we see most often.
A generic referral message and conversion friction inside the practice. Most Commitment-stage practices have both running at the same time.
Two moves that look like progress but deepen the problem.
Both make the practice busier without making it more profitable, which is the trap of this stage.
The lever that turns busy into building.
One specific piece of work has to come first. Skip it and the next decade looks like the last one.
The diagnostic told you which stage. The brief tells you which of the two patterns at this stage is shaping your practice.
Three pages, written for someone in your stage. It is the difference between knowing where you are and knowing what is actually in play.
Read the full Commitment Stage brief.
Three pages. The two patterns we see most often, the two moves that deepen the problem, and the lever that turns busy into building.
Drop your email and we will send it over.
Your information stays with us. We will follow up occasionally. You can unsubscribe anytime.
Or talk to the partners.
If reading is not where you want to start, here are two ways to get on the phone.
Skip the formal call.
Leave your number and a quick note. Your message hits all three partners in real time. One of us will reach out as soon as we see it.
Sent.
All three partners just got the alert. One of us will reach out shortly.
Book the full diagnostic call.
45 minutes. Frank Martin, Quintin Gunn, and Dee Nott. We tell you exactly what we see.
Book the callAbout our team
Frank Martin brings thirty years of medical industry executive experience. Quintin Gunn is our Practice Development Specialist. Dee Nott brings positioning and diagnostic framework architecture.
No sales pitch. A diagnostic team that tells you what we see and what we would do about it.
Your practice is in the Dominance Stage.
You came here because something feels off despite things going well. The diagnostic just gave you the first piece of the answer.
The diagnostic placed your practice in the Dominance / Profitability stage, the third of three stages where practices commonly get stuck.
At this stage, the practice has solved Visibility and Commitment. Referrals are consistent. The schedule is full. The practice is being chosen. But growth has stalled, and the schedule fills with cases that are not moving the practice forward.
We cannot know everything about your practice from ten questions. But we know which problem you are solving for now, and that changes what is worth doing next.
If you want to go deeper, the brief lays out what is underneath.
Three pages. The two patterns we see most often at this stage, the moves that look like solutions but make it worse, and the lever that actually moves the needle.
The two patterns we see most often.
Wrong case mix and physician dependency. Most Dominance-stage practices have both running at the same time. Naming which one is primary is most of the work.
Two moves that look like solutions but usually make it worse.
Both make the underlying problem harder to see and more expensive to address later.
The lever that actually moves the needle.
One specific piece of work changes which patients walk through the door. It cannot be built in three months. It has to be built deliberately, over time.
The diagnostic told you which stage. The brief tells you which of the two patterns at this stage is shaping your practice.
Three pages, written for someone in your stage. It is the difference between knowing where you are and knowing what is actually in play.
Read the full Dominance Stage brief.
Three pages. The two patterns we see most often, the two moves that make the underlying problem harder to address, and the lever that actually moves the needle.
Drop your email and we will send it over.
Your information stays with us. We will follow up occasionally. You can unsubscribe anytime.
Or talk to the partners.
If reading is not where you want to start, here are two ways to get on the phone.
Skip the formal call.
Leave your number and a quick note. Your message hits all three partners in real time. One of us will reach out as soon as we see it.
Sent.
All three partners just got the alert. One of us will reach out shortly.
Book the full diagnostic call.
45 minutes. Frank Martin, Quintin Gunn, and Dee Nott. We tell you exactly what we see.
Book the callAbout our team
Frank Martin brings thirty years of medical industry executive experience. Quintin Gunn is our Practice Development Specialist. Dee Nott brings positioning and diagnostic framework architecture.
No sales pitch. A diagnostic team that tells you what we see and what we would do about it.
Send the brief.
We will deliver the full stage brief to your inbox and open it on the next page so you can read it now if you want.
What you are getting
- The full three-page stage brief, sent immediately
- Access to the audio overview if you would rather listen than read
- No sales sequence. We will follow up occasionally. Unsubscribe anytime.
Your information stays with us. Unsubscribe anytime.
A physician would not write a prescription before taking a history. But that is how marketing is sold to medical practices. Agencies offer a menu of services without asking what is actually broken. The result is a retainer that generates traffic but fails to shift the patient mix or improve practice value.
Practice Growth Alliance does not recommend a program until we have identified the specific constraint suppressing your practice. The diagnostic places you in one of three stages. The stage brief explains the patterns. A 30-minute call with all three partners names your specific binding constraint. The prescription comes after.
Thirty years of medical industry executive experience. Frank knows which patients are worth acquiring and which markets are worth entering before a single dollar is spent.
Founder of Point Blank Strategic. Dee built the diagnostic framework and the methodology that places practices before prescribing. She identified the same constraint across industries long before applying it to urology.
Digital execution and conversion specialist. Quintin builds the systems that turn a correct diagnosis into booked appointments and measurable practice growth.
Three steps. Each one optional. No surprises.
Ten questions. It takes about three minutes. You will receive your stage placement immediately upon completion. That placement tells you where your practice sits in its growth arc.
If you want to go deeper, we book a 30-minute call. We use your stage placement and a review of your P&L to figure out which specific constraint is actually causing your plateau. If we are not a fit, we tell you on the call.
If we are a fit, we build the marketing prescription calibrated to the constraint we identified. Not a service menu. A specific set of interventions matched to your specific problem.
A DIAGNOSTIC FOR INDEPENDENT UROLOGY PRACTICES
Find out which growth stage your practice is in.
No email required to see your result.