Growth Stage Assessment | Practice Growth Alliance
PGA
Question 1 of 13

Let's find out what's making growth harder than it needs to be.

This assessment will identify which of three growth stages your practice is in — and what's most likely holding you back.

Answer honestly. There are no wrong answers, and no one's grading you.

⏱ Takes about 2 minutes

You're in the Visibility Stage

You came here because growth feels harder than it should. Now we know why.

Patients in your area either can't find you — or when they do, they don't understand why they should choose you over anyone else.

The good news: Visibility problems are the most straightforward to fix. But only if you know exactly where the gap is.

We identified 3 issues holding you back:

  • You're not showing up when patients search
  • Your website doesn't differentiate you
  • You're over-reliant on referrals

Your Full Diagnostic Report reveals:

The information you need to stop guessing and start fixing.

  • Which of these 3 issues is actually costing you the most patients
  • A self-test for each issue
  • The one quick win you can do this week
  • What to fix first, second, and third

Includes a self-test for each issue + one quick win you can do this week.

or

Ready to stop being invisible?

See exactly what's holding you back—on your timeline.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

Both show you which visibility gap is costing you the most—and what to do about it.

The cost of staying invisible: At $20,000+ lifetime value per patient, even 2-3 lost patients per month means $40-60K in revenue going somewhere else.

See Your Options →

You're in the Commitment Stage

You came here because growth feels harder than it should. Now we know why.

Patients are finding you. But something breaks between first contact and treatment — and you're losing revenue you already earned.

The good news: You don't need more leads. You need to convert more of the ones you already have.

We identified 3 issues holding you back:

  • Patients fall through before scheduling
  • No-shows are eating your schedule
  • Consults don't convert to treatment

Your Full Diagnostic Report reveals:

The information you need to stop the leaks and start converting.

  • Which of these 3 issues is actually costing you the most revenue
  • A self-test for each issue
  • The one quick win you can do this week
  • What to fix first, second, and third

Includes a self-test for each issue + one quick win you can do this week.

or

Ready to plug the leaks?

See exactly where patients are falling through—on your timeline.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

Both show you which conversion leak is costing you the most—and how to fix it.

The cost of leaky systems: If even 10% of interested patients don't convert due to friction, that's tens of thousands in lost revenue—from patients who were already yours.

See Your Options →

You're in the Dominance Stage

You came here because something felt off. Now we know what's at risk.

You're winning — but the ground is shifting. Competition is rising, and the lead you've built isn't guaranteed to last.

The risk: Reputation erodes slowly — then suddenly. The things that got you here won't keep you here.

We identified 3 risks to your position:

  • Competition is closing the gap
  • Key person risk
  • Reputation is coasting, not growing

Your Full Diagnostic Report reveals:

The information you need to protect what you've built.

  • Which of these 3 risks is the most immediate threat
  • A self-test for each risk
  • The one quick win you can do this week
  • What to shore up first, second, and third

Includes a self-test for each issue + one quick win you can do this week.

or

Ready to protect what you've built?

See exactly what's putting your position at risk—on your timeline.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

Both show you which competitive threat is the most immediate—and what to do about it.

The cost of complacency: The competitor marketing aggressively today is stealing your patients tomorrow. Your lead is an asset. Protect it.

See Your Options →
Visibility Stage

Your Full Diagnostic Report

What This Means

The core problem: Patients in your area either can't find you, or when they do, they don't understand why they should choose you over the other options.

This isn't about the quality of your care — it's about discoverability and differentiation.

The good news: This is the most straightforward stage to fix. Visibility problems have clear, measurable solutions.

The Most Likely Issues

1. You're not showing up when patients search

When someone in your area Googles "urologist near me," you're either not appearing or you're buried on page 2.

Test it yourself: Search "urologist [your city]" on your phone. Where do you show up?

2. Your website doesn't differentiate you

Can visitors tell within 10 seconds what you specialize in and why they should choose you?

Test it yourself: Show your homepage to someone outside healthcare. Ask what you specialize in.

3. You're over-reliant on referrals

If 80%+ of patients come from referrals, you're vulnerable when that pipeline slows.

Test it yourself: What percentage of new patients found you directly vs. through referral?

Your Quick Win This Week

15-Minute Google Business Profile Audit

  1. Claim and verify your listing (google.com/business)
  2. Complete every field — hours, services, insurance, appointment links
  3. Add 5-10 photos — exterior, waiting room, exam rooms, staff
  4. Check your reviews — respond to recent ones
  5. Add a post — even one per month signals activity

What It Takes to Fix This

  • A clear positioning strategy
  • Website messaging that speaks to patients, not peers
  • A review generation system that runs on autopilot
  • Direct-to-patient campaigns for key services

Every month you're invisible is another month your competitors are getting the patients who should be yours.

Ready to stop being invisible?

See exactly what's holding you back—choose the format that fits.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats available:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

The cost of staying invisible: At $20,000+ lifetime value per patient, even 2-3 lost patients per month means $40-60K in revenue going somewhere else.

See Your Options

No pitch. No pressure. Just clarity.

Questions? Reply to the email we sent — we read everything.

— Practice Growth Alliance

Commitment Stage

Your Full Diagnostic Report

What This Means

The core problem: Patients are finding you, but something breaks between first contact and treatment.

The leak is somewhere in the middle: scheduling, no-shows, or consult-to-treatment drop-off.

The good news: You don't need more leads — you need to convert more of the ones you already have.

The Most Likely Issues

1. Patients fall through before scheduling

Calls go to voicemail. Hold times are too long. No one follows up on online forms.

Test it yourself: Call your practice as a new patient. What happens?

2. No-shows are eating your schedule

If your no-show rate is above 10%, your confirmation/reminder system isn't working.

Test it yourself: Pull your no-show rate for new patients over the last 90 days.

3. Consults don't convert to treatment

Patients say "I need to think about it" and disappear. No follow-up system exists.

Test it yourself: What percentage of consults actually schedule treatment?

Your Quick Win This Week

The 3-Touch Reminder Rule

  1. Touch 1: Confirmation — Email/text immediately after booking
  2. Touch 2: 24-Hour Reminder — Day before with reschedule option
  3. Touch 3: 2-Hour Nudge — Text: "See you at 2pm. Reply C to confirm."

What It Takes to Fix This

  • Map your full patient journey and find every leak
  • Build follow-up sequences for undecided patients
  • Create trust-building content for fears and objections
  • Fix intake friction (online booking, call handling)

Every patient who falls through is revenue you already paid to attract — and lost.

Ready to plug the leaks?

See exactly where patients are falling through—choose the format that fits.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats available:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

The cost of leaky systems: If even 10% of interested patients don't convert due to friction, that's tens of thousands in lost revenue—from patients who were already yours.

See Your Options

No pitch. No pressure. Just clarity.

Questions? Reply to the email we sent — we read everything.

— Practice Growth Alliance

Dominance Stage

Your Full Diagnostic Report

What This Means

The core problem: You're winning — but the ground is shifting. Competition is rising.

You have strong demand and a solid reputation, but you're seeing new competitors or coasting on old momentum.

The risk: Reputation erodes slowly — then suddenly. The goal is to protect what you've built.

The Most Likely Issues

1. Competition is closing the gap

New groups are opening. Hospital systems are recruiting. Private equity is rolling up practices.

Test it yourself: Search your services in your area. Who's advertising? Who's new?

2. Key person risk

If one physician's name IS the practice, what happens when they step back?

Test it yourself: Search your practice name vs. your lead physician's name. Which gets more results?

3. Reputation is coasting

You built a great reputation years ago. When's the last time you actively reinforced it?

Test it yourself: How many new reviews per month? Compare to a year ago.

Your Quick Win This Week

The 15-Minute Reputation Audit

  1. Google your practice name — What shows up? Current info?
  2. Check your reviews — How many new ones this month?
  3. Google your top competitor — What are they doing?
  4. Search your key services + city — Where do you rank?
  5. Set a calendar reminder — Do this again next month

What It Takes to Fix This

  • A competitive differentiation strategy
  • Authority content that reinforces expertise
  • Associate visibility programs
  • Reputation protection systems

The lead you spent years building can erode faster than you think — and it's much harder to rebuild than to protect.

Ready to protect what you've built?

See exactly what's putting your position at risk—choose the format that fits.

Dee Nott Frank Martin Quintin L. Gunn Sr.

Our Growth Specialists

Two formats available:

  • Self-guided video series (watch at your pace)
  • Live diagnostic call (talk it through with us)

The cost of complacency: The competitor marketing aggressively today is stealing your patients tomorrow. Your lead is an asset. Protect it.

See Your Options

No pitch. No pressure. Just clarity.

Questions? Reply to the email we sent — we read everything.

— Practice Growth Alliance

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